Facebook and I have had a tumultuous relationship, both on the business and personal sides. I’m currently trying to figure out what the heck to do with FB on the business side.
Here’s what I know…
- 2% of my traffic comes from FB.
- I pay an amazing FB marketing guru $125/month to manage my FB account.
- My engagement has improved quite a bit since pandemic craze.
- I haven’t gained many new followers at all this year.
So I’m trying to figure out if it’s all worth it! Is 2% of my traffic worth $1,500/year? I have major FB burnout, but we’ve invested so much time and energy (and $$) into it that I don’t feel I can just let it go completely.
What works for you and what doesn’t work for you? What are your thoughts??