I am doing a deep dive into my post specific earnings.
I was wondering if anyone has a good resource/checklist of what to look for with a post that has a low CPM?
I have been looking at my posts that have low CPM and are getting good traffic, to see if I can improve them. I am also look at what types of posts seem to have low CPMs.
The only thing I noticed so far is many of my posts involving peaches have low CPMs. And my Instant Pot Mashed Potatoes post has a lower CPM. Could that be because I am talking about a specific product - the Instant Pot, so advertisers aren’t as willing to spend money on that post.