Recipe topic/post research tools?

Do any of you have a go-to tool for deciding what your type of recipes you will be creating? I have always made what sounded good to me; using keyword research for the main ingredient or such. I know I need to create a content calendar and start posting for my audience instead of my stomach. Any suggestions on how to do this? Pinterest? Google search? I’m kinda clueless.
Thanks y’all!

@megan just released a bunch of resources for this! Here’s the link to the podcast, details and a downloadable guide!

Yes to what Bethany said! Grab the content strategy guide at the above link, then grab the editorial calendar planning guide. These should help!!

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