Pitching a brand

After listening to EBT podcast episode #383 I am very interested in learning how to work with brands, however, everything I’ve read/listened to is so vague in how to actually craft a pitch for a beginner. Where do I go to actually learn step-by-step how to do this successfully? What online courses, videos, or books would teach me how to do this and will give me actual numbers to ask for on my rate sheet.

I have absolutely no concept of what would be appropriate for my experience and following when it comes to a rate sheet. I’m not afraid to pitch myself and put myself out there to grow my blog and work with brands but I have zero knowledge on how to do this or where to go to learn.

Thank you for your help and suggestions.

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Can I self-promo here? I’ve talked a lot about pitching brands in the past on clubhouse and in fb groups. After receiving a ton of DMs, I decided to put my entire process in an ebook along with pitch samples, examples, and templates. I’ve since updated it twice to keep the info up to date! It’s hard to give blanket rates since so many factors play into it. (Scope of work, deliverables, timeframe, experience, niche, brand affinity, usage, exclusivity, hourly/day rate, etc.) However, in my guide I include questions to ask yourself to help determine rates! I’m also happy to help workshop back and forth once you get to the presenting rates/negotiating phase.

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Episode #383 was my episode! I would definitely check out Jenna’s guide that she posted below. There are also a lot of other great resources out there. I worked with Kim and Chelsea @10k_under_10k and Candice of Eat More Cake by Candice. All of them were super helpful in helping with pitching, how to find brands, how to set rates, etc. If you have any specific questions feel free to reach out to me on Instagram @realfoodwithsarah.

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You’ve gotten some really great advice here @Hollishomestead! I would definitely check out Jenna’s ebook - she is so great and really knowledgable about the process.

Other resources you may want to check include:
EBT podcasts about pitching:

If you’re looking for other courses and/or workshops, two come to mind for me:

  • Pitch Perfect Pro by Jenny Melrose. I have taken this course and it is very thorough. I no longer work with brands but it really helped me when I started trying to and I did get some brand partnerships using these methods.
  • Tastemaker Pricing & Pitching Workshop. I have known several people who have attended this workshop (including @megan!) and it helped them tremendously with pitching and securing brand deals. It looks like this one is being held in June.

I hope that’s helpful! Let us know if you have follow up questions.

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Thank you all for your response I will check out all of these great resources! I’m excited to dig in!

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Those are such great resources, I don’t have any more to add. But I just wanted to say to be patience with yourself. And there are so many brands out there that even if you think you “messed up” your pitch with one, there are more to try. I am always happy to read someone’s pitch before they send it off and I am sure others here would be as well.

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I took the Side Walker Daily pitching course and found it very helpful. Courses - Sidewalker Daily

Happy to talk more about with you and answer any questions you may have.

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Thank you! I will check this out and reach out if I have any questions.

Thank you for your kind words!

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