I know that H2’s are necessary for SEO and to let Google know what my post/content is about (but not intended for keywords anymore). I also know that they’re intended to help lead the reader through the post. I find the mere act of thinking about them, writing them and including them making my posts feel so formulaic and challenges my creativity a bit.
I also have spent time looking at some bigger blogs and many of them don’t use them (prob bc they don’t have to?). Ok - rant over. I’d love to hear everyone’s thoughts on H2’s esp from a UX experience and are they here to stay?