Google's new E with EEAT

Curious about what you should do to confidently show experience to Google so you can share more of your content?

Here’s a quick bit that show’s what Google is saying you should build into your blog:

  • Show that there’s a real organization behind your site.
  • Highlight the expertise in your organization and in the content and services you provide.
  • Show that honest and trustworthy people stand behind your site.

Achieving this doesn’t have to be complicated. Consider a well-thought-out [About us page]
(How to write an effective About Us page (with 13 examples)) to share your team’s credentials and qualifications.

When was the last time you took a look at your About Me page and thought of it as a way to highlight your expertise?


Oh gosh, I need to revamp my About Page. This is a good reminder - thanks @melissat!