Here is the scoop:
Email sender guidelines - Gmail Help
new guidelines for bulk email marketing starting February 2024
Starting in February 2024, all bulk email senders (those who send more than 5,000 emails per day to Gmail addresses) will be required to:
- Authenticate their emails. This means using established protocols like SPF, DKIM, and DMARC to verify that the emails are coming from the sender they claim to be from. This helps to prevent spoofing and phishing attacks.
- Enable easy unsubscription. Bulk senders must provide recipients with a one-click unsubscription option. All unsubscription requests must be processed within two days.
- Send wanted email. Google will enforce a clear spam rate threshold, which senders must stay below. This means that senders must avoid sending unwanted or unsolicited emails.
Google is implementing these new guidelines in order to protect Gmail users from spam and other malicious emails. In addition to the above guidelines, Google also recommends that bulk email senders follow these best practices:
- Use clear and concise subject lines. Forget about teasing and tantalizing click-worthy subject lines
- Avoid using deceptive language or imagery. This includes things like misleading subject lines, fake sender names, and hidden unsubscribe links
- Provide valuable content in your emails. Make sure that your emails are informative, engaging, and relevant to your recipients
- Use a reputable email service provider
- Keep email lists clean
- Segmenting lists for more targeted emails
- Further personalizing emails