Dark social -- have you heard of it?

During an upcoming podcast interview with Megan, I tried to mention “Dark Social” but I think I called it grey SEO, ugh, which is a whole other thing…but… went back and found this article:

Basically, it’s how people still share your article (or recipe or whatever) but through email, or texting or ways that can’t really be tracked.

I bet this happens a TON with food bloggers.

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Dark social, grey SEO… I think it’s all the same! :slight_smile:
Wow, this is so interesting! I had to read it twice to absorb it.

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