I thought Neil Patel’s article about an upcoming Google algorithm change was helpful and supports (yet again) the importance of the user experience.
And I love that COVID has softened Google. Getting a heads up on big changes seems like a dream!
Yes, it’s great we have some more info and tools from Google. I haven’t dug into this as much as I need to yet. But, Google has been saying for quite awhile that it’s all about user experience. 