Have you ever looked at these benchmark reports that most of the major email companies put out?
They are great cause they can give you a good idea of what your open and click-through rates could be.
I do always take these with a grain of salt as the reports from each email platform seem to vary. So, I kinda average it all out in my brain and use it as an idea of what could happen.
It’s also hard to know where food blogging falls as a category.
For MailerLite they have the open rates for Health & Fitness category at 22.22% and Home & Garden at 25.96%.
MailChimp has open rates for Health & Fitness at 21.48% and Home & Garden at 21.60%.
What do you think? Are your open rates in that range? Do you think it’s doable?
Here are the full reports: